Histrionic Personality and Fashionism: The Mediating Role of the Need for Social Feedback and Addiction to Social Networks in Instagram Users

Fashionism, a modern-day phenomenon, has spread with the growth of communications and intensified consumerism.The study aimed to predict fashionism based on symptoms of histrionic personality disorder with the mediating role of the need for social feedback on social networks and addiction to social networks in Instagram social network users.The design of the research was descriptive and correlational.The statistical population was university students in Tabriz.Based on Klein's opinion (2015), 397 people were selected from the statistical population using a multi-stage cluster sampling method.Data collection tools included the scale of the need for social feedback in social networks (Doradooni, 2023), the Scale of addiction to social networks (Khaja Ahmadi et al, 2015), the Dramatic Personality Scale (Ferguson, Negy, 2006), and the fashionism Scale (Amir Qasmi et al;2015).The data were analyzed using the path analysis method by SPSS24 and AMOSE24 software.The results showed a significant correlation between fashionism and predictor and mediator variables (P<0.01).Based on the results, symptoms of a histrionic personality directly explain 30 percent ( = 0.30) and indirectly explain 57 percent ( = 0.57) of the variance in fashionism.Based on the results of the bootstrap test, the variance accounted for, and the Sobel test, the need for social feedback and addiction to social networks have a partial mediating role, and their mediating role is statistically significant (P<0.05).It is concluded that Instagram users who have symptoms of histrionic personality disorder or, as a result, need social feedback on social networks and become addicted to social networks, are more inclined to be fashion-oriented and consume fashion products.