The good, the bad and the ugly: Problematic politics of livestream witnessing and digital marketplaces in Brazil

Populists in Brazil have created streaming apps to discuss Indigenous rights and the environment. This paper argues that a witnessing framework can be used to investigate these livestream apps. It examines good and bad cases and how they’re synthesised into an ugly space scaffolded by digital marketplaces. Since these apps incentivise offline behaviours that affect the environment and democracy, this paper recommends that digital marketplaces regulate themselves and we bear witness to them.

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Publication Details

Journal
Esferas
Published
2025-09-08
DOI
https://doi.org/10.31501/esf.v1i33.15960
Primary Topic
Social Media and Politics
Type
article
Field-Weighted Citation Impact
0.00
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article

The good, the bad and the ugly: Problematic politics of livestream witnessing and digital marketplaces in Brazil

Tom Kissock-Mamede
Esferas
Social Media and Politics
article

The good, the bad and the ugly: Problematic politics of livestream witnessing and digital marketplaces in Brazil

Tom Kissock-Mamede
article en

Abstract

Populists in Brazil have created streaming apps to discuss Indigenous rights and the environment. This paper argues that a witnessing framework can be used to investigate these livestream apps. It examines good and bad cases and how they’re synthesised into an ugly space scaffolded by digital marketplaces. Since these apps incentivise offline behaviours that affect the environment and democracy, this paper recommends that digital marketplaces regulate themselves and we bear witness to them.

Esferas(33)
University of Cambridge (GB)
Openalex Percentile: Top 70%
Social Media and Politics
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