Quality and Reliability of Transarterial Chemoembolization Videos on TikTok and Bilibili: Cross-Sectional Content Analysis Study

This study indicates that the quality of TACE-related health information in the top 100 short videos on both Bilibili and TikTok platforms is suboptimal. Patients should exercise caution when relying on health-related information from these platforms. Social media companies should establish review teams with basic medical knowledge. It is essential for the platforms to enhance their recommendation algorithms and implement measures for video quality assessment. Health care professionals should be aware of the limitations of these videos and work to improve their quality.