Potential of using artificial intelligence to forecast sales of specialized food products in the Russian consumer market

The article studies artificial intelligence (AI) tools that can be used to improve the efficiency of sales of new specialized food products (SFP) obtained using additive technologies in the manufacturing process in the domestic market of the Russian Federation. Using AI to forecast sales of SFP allows predicting the impact of varying their characteristics on sales success. The results of the study demonstrate the potential of AI in developing commodity and technological solutions that can increase the competitiveness of products and ensure their promotion to the consumer market.