A Semiological Analysis of an Environmental Advertising Image Produced Using Artificial Intelligence

The study examines advertising images produced using digital tools such as artificial intelligence, whose influence is growing day by day. Environmental advertising images produced using artificial intelligence demonstrate their ability to stimulate and increase environmental awareness among digital audiences, who are exposed around the clock to a vast amount of images and symbols across various screens and digital applications. This makes digital images related to the environment present in the audience's virtual contexts. The study concludes that images produced digitally or using artificial intelligence tools are important in changing the audience's environmental behavior. The study also demonstrates the impact of environmental messages delivered through digital visual tools, where the symbols and cultural markers contained in the image are employed in an effective and intelligent manner. Received: 3 July 2025 / Accepted: 30 August 2025 / Published: 12 September 2025