O IMPACTO DAS PEGADAS DIGITAIS NA SEGURANÇA E PRIVACIDADE ON-LINE DO USUÁRIO

As a consequence of the evolution of technology and the democratization of Internet access, users are becoming increasingly dependent on online applications and services. However, in the digital age, every interaction with these resources generates data that is collected for analysis and service personalization. With this in mind, this theoretical article aims to discuss the collection of personal data, the concept of digital footprint and the impact it has on users' online security and privacy, after all, it is the user’s intimacy that is exposed as a result of their interaction with the virtual environment. This study is a bibliographic review, which includes the use of books, theses, dissertations, and scientific articles. Thus, it was possible to conclude that the exploitation and misuse of personal data can cause considerable damage to individuals’ personal, social and financial lives, and that digital awareness is necessary.