THE ROLE OF ARTIFICIAL INTELLIGENCE IN CAPTURING CONSUMER ATTENTION

In the fast-paced digital world of today, it is increasingly difficult to capture the attention of consumers and to keep them engaged with all the information overload. Artificial Intelligence (AI) is coming into play with new concepts and solutions to enrich engagement through personalization, consumer behavior prediction, and marketing strategy optimization. This paper examines the ways AI, through recommendation engines, chatbots, and predictive analytics, is changing how we capture the consumer’s eye. This paper explores how AI tools like recommendation engines, chatbots, and predictive analytics are reshaping the way we capture consumer attention. The latest research on AI’s relevance to marketing, consumer psychology and data science is collected through a comprehensive literature review. It also delves into the morality and future of AI applications. The paper concludes by noting that, while the consumer can derive significant value from AI, it is important to use AI in ethical ways to maintain trust and integrity.