A Study on the Effectiveness of Corporate Culture Management in the Context of Artificial Intelligence Development

This study focuses on the real-world context where artificial intelligence (AI) deeply permeates corporate operations, systematically exploring the core value, challenges, and optimization paths of corporate culture management during the process of intelligent transformation. By deeply analyzing the semantic deviations in the digitalization of cultural elements and the potential conflicts between algorithm-based decision-making and humanistic values in human-machine collaboration scenarios, and combining theories of organizational behavior with the characteristics of AI technology, a series of strategies for enhancing effectiveness are proposed, including dynamic cultural modeling and embedding cognitive-collaborative rules. With detailed empirical data and case studies, this research provides a theoretical basis and practical guidance for enterprises to achieve a dynamic balance between technological rationality and humanistic care.

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Publication Details

Journal
Proceedings of Business and Economic Studies
Published
2025-09-09
DOI
https://doi.org/10.26689/pbes.v8i4.11889
Primary Topic
Diverse Topics in Contemporary Research
Type
article
Field-Weighted Citation Impact
0.00
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article

A Study on the Effectiveness of Corporate Culture Management in the Context of Artificial Intelligence Development

Алма Каршалова, Fushuai Wang, Ben Li, Shichao Wang et al.
Proceedings of Business and Economic Studies
Diverse Topics in Contemporary Research
article

A Study on the Effectiveness of Corporate Culture Management in the Context of Artificial Intelligence Development

Алма Каршалова, Fushuai Wang, Ben Li, Shichao Wang, Рузиева Эльвира Абдулмитовна
article en

Abstract

This study focuses on the real-world context where artificial intelligence (AI) deeply permeates corporate operations, systematically exploring the core value, challenges, and optimization paths of corporate culture management during the process of intelligent transformation. By deeply analyzing the semantic deviations in the digitalization of cultural elements and the potential conflicts between algorithm-based decision-making and humanistic values in human-machine collaboration scenarios, and combining theories of organizational behavior with the characteristics of AI technology, a series of strategies for enhancing effectiveness are proposed, including dynamic cultural modeling and embedding cognitive-collaborative rules. With detailed empirical data and case studies, this research provides a theoretical basis and practical guidance for enterprises to achieve a dynamic balance between technological rationality and humanistic care.

Proceedings of Business and Economic StudiesVol. 8(4)
Al-Farabi Kazakh National University (KZ)
Openalex Percentile: Top 70%
Diverse Topics in Contemporary Research
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