Public Transportation Satisfaction and Tourist Intention to Revisit: A Correlational Study

This study examined the relationship between public transportation satisfaction and tourists’ intention to revisit in Cateel, Davao Oriental, Philippines. The research addressed the problem of how key transport service dimensions—reliability, frequency, affordability, and safety—shape revisit intentions in a remote tourist destination. Using a descriptive correlational design, data were collected through adapted survey questionnaires administered to 100 tourists. Results revealed that while tourists expressed general satisfaction with public transportation, affordability, frequency, safety, and overall satisfaction were more strongly associated with revisit intentions compared to reliability. The findings highlight the importance of improving affordability and service frequency to sustain repeat tourism. This study concludes that targeted improvements in public transportation are crucial for strengthening tourism development in rural destinations. Recommendations emphasize the role of local authorities in enhancing transport quality to foster sustainable growth.

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Publication Details

Journal
Asian Journal of Education and Social Studies
Published
2025-09-12
DOI
https://doi.org/10.9734/ajess/2025/v51i92439
Primary Topic
Diverse Aspects of Tourism Research
Type
article
Field-Weighted Citation Impact
0.00
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article

Public Transportation Satisfaction and Tourist Intention to Revisit: A Correlational Study

Bryan L. Susada, Khristian Gino S. Dunan, Aubrey Joy M. Ferrel, Venus F. Mendoza et al.
Asian Journal of Education and Social Studies
Diverse Aspects of Tourism Research
article

Public Transportation Satisfaction and Tourist Intention to Revisit: A Correlational Study

Bryan L. Susada, Khristian Gino S. Dunan, Aubrey Joy M. Ferrel, Venus F. Mendoza, Ma. Mae S. Tomobo, Sheila Jean A. Torcino
article en

Abstract

This study examined the relationship between public transportation satisfaction and tourists’ intention to revisit in Cateel, Davao Oriental, Philippines. The research addressed the problem of how key transport service dimensions—reliability, frequency, affordability, and safety—shape revisit intentions in a remote tourist destination. Using a descriptive correlational design, data were collected through adapted survey questionnaires administered to 100 tourists. Results revealed that while tourists expressed general satisfaction with public transportation, affordability, frequency, safety, and overall satisfaction were more strongly associated with revisit intentions compared to reliability. The findings highlight the importance of improving affordability and service frequency to sustain repeat tourism. This study concludes that targeted improvements in public transportation are crucial for strengthening tourism development in rural destinations. Recommendations emphasize the role of local authorities in enhancing transport quality to foster sustainable growth.

Asian Journal of Education and Social StudiesVol. 51(9)
Davao Oriental State University (PH)
Openalex Percentile: Top 67%
Diverse Aspects of Tourism Research
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