THE SYMBIOSIS BETWEEN E-COMMERCE AND COURIER SERVICES IN MODERN CONDITIONS

The purpose of this paper is to trace the contemporary condition and mutual dependence of e-commerce and courier services, as well as perspectives for their development. Thus, it is necessary to examine the current state of e-commerce and courier companies faced with the challenge of working together to achieve high market shares and satisfy customer requirements, both in terms of products exchanged with sellers and services provided by couriers. Based on research carried out for the 2014–2024 period, we reach the conclusion that the trends for both e-commerce and courier services have been positive, with trade ahead in its development. The main prospects we associate with the future of courier services concern a reduction of human participation in delivery processes under the influence of technological developments in the form of robotics, artificial intelligence, big data and analytics, transport management systems, etc.