MODEL PENGUKURAN KINERJA RANTAI PASOK BERBASIS GREEN SCOR DAN FUZZY AHP: STUDI KASUS PT. ARTERIA DAYA MULIA

Supply chain performance measurement plays a crucial role in supporting operational continuity and corporate competitiveness, especially in meeting the demands for efficiency, effectiveness, and environmental sustainability. Imbalances in supply chain management can lead to resource waste, environmental pollution, and decreased customer satisfaction. PT. Arteria Daya Mulia, a rope manufacturing company, currently lacks a supply chain performance measurement system that fully incorporates sustainability aspects. This study aims to design a performance measurement model based on the Green SCOR framework and the Fuzzy AHP method as a strategic decision-making tool that considers sustainability dimensions. Performance indicators were determined according to the five main Green SCOR processes (Plan, Source, Make, Deliver, and Return), comprising 14 KPIs developed through literature review and field validation. Data were collected through observations, interviews, and questionnaires, then processed using the Fuzzy AHP method to obtain the priority weight of each indicator. The results show that the total supply chain performance score is 88, calculated by combining the weights with the Snorm de Boer values. Several indicators demonstrated excellent performance with a maximum Snorm value (100). However, one critical indicator was identified with the lowest Snorm value—% Error-free Return Shipped in the Return process—scoring 0.02 with a final SCM score of 0.0008, indicating the need for immediate improvement. The developed information system also generates automatic improvement recommendations based on the measurement results. This model is expected to assist the company in monitoring, evaluating, and continuously improving supply chain performance.