Ethics in 360° audiovisual journalism and the (non) perceptions of the public

Technological development implies ethical dilemmas for journalism, as each new way of presenting content brings peculiarities that confront established ethical guidelines. We believe that 360° audiovisual journalism is one of the new narrative possibilities that use emerging technologies. This study reflects on audiovisual journalistic narratives produced in 360° video seeking to identify ethical conflicts and ascertain which of them are perceived by the users participating in the research. Methodologically we developed bibliographic and documentary research, product analysis, and experimental research with users. We identified several ethical conflicts, but the participants demonstrated that they were not aware of which practices conflict with journalistic ethics.