The Mechanism of Artificial Intelligence Personalized Recommendations and Customer Service Systems on Consumer Satisfaction in E-commerce Shopping

With the rapid development of artificial intelligence (AI) technology, more and more fields are beginning to use AI technology. Based on this, this paper studies the role of AI personalized recommendations and AI customer service systems in improving consumer satisfaction in e-commerce shopping, and adopts a questionnaire survey method to conduct empirical research on sample data. The results indicate that AI personalized recommendations and AI customer service systems have a significant positive impact on consumer trust, which in turn further influences consumer satisfaction. Consumer trust plays a significant mediating role between AI personalized recommendations and AI customer service systems, and consumer satisfaction. Furthermore, consumer trust has a significant positive impact on consumer satisfaction. Therefore, e-commerce platforms and merchants should pay more attention to consumers' needs and feedback regarding AI personalized recommendations and AI customer service systems in the future. By improving the user experience for consumers, it can further enhance their trust and satisfaction.