Analysis of Factors Affecting the Willingness to Use Urban Air Mobility Passenger Services

Urban air mobility passenger services represent a new frontier in low-altitude aviation development. However, societal acceptance of such services varies significantly due to various constraints, such as safety, technology, and conceptual barriers. In the current context of low-altitude aviation development, the emergence of new unmanned eVTOLs that carry passengers has made research into public willingness to use urban air mobility services a focal point of attention across all sectors. Drawing on traffic organization behavior theory, this paper analyzes and evaluates public willingness to use urban air mobility passenger services. We establish an improved TAM-ITM model system to systematically analyze the factors influencing public willingness to use urban air mobility passenger services, along with structural model and mediating effect calculations. The results indicate that Perceived Usefulness, Familiarity, Institutional Guarantee, Subjective Norms, Initial Trust, Usage Attitude, and Social Image significantly impact willingness to use positively, while Perceived Safety Risks significantly impact willingness to use negatively. Trust Propensity, Perceived Enjoyment, and Price Evaluation show no significant impact.