THE REALITY OF THE NATIONAL-CULTURAL CODE IN MEDIA AND INTERNET JOURNALISM

The article examines the manifestation of the national-cultural code through lexical realities in online media publications, focusing on the Uzbek context. Realities, as unique lexical elements without full equivalents in other languages, serve as important tools for reflecting national identity, cultural values, and historical traditions. The study highlights their significance in creating cultural nuances in media texts and their role in encoding cultural meaning.