Regulating Accountability Evasion Risks of E-Commerce Platforms under the Transformation of Consumption Patterns

Digital consumption has intensified e-commerce platforms' control, creating novel liability avoidance risks. Traditional legal frameworks, hindered by outdated principles like "technological neutrality," struggle with platform evolution, facing dilemmas in identifying liable parties, protecting services, and allocating liability fairly. This paper analyzes how platforms dominate transactions (e.g., via algorithms, payment oversight) and reveals the resulting erosion of consumer sovereignty through expanded "private power." The solution advocates reforming local practice by centering on the Consumer Protection Law. This involves systematically reconstructing platform liability rules: expanding "operator" definitions, clarifying platform services as "consumption services," and developing tailored liability types.