Effects of gain-and-loss framing HPV messages on attention and implicit attitudes: An event-related potential study
The P300 effect suggests that gain-framed messages receive more attention from participants than loss-framed messages. The results of the IAT demonstrate that individuals with high-issue involvement are likely to find elaboration on gain-framed information.
Authors
- Ya Yang (ORCID: https://orcid.org/0000-0001-9749-8754)
- Fang Su (ORCID: https://orcid.org/0000-0002-7071-2535)
- Guoming Yu (ORCID: https://orcid.org/0000-0002-6701-9342)
Institutions
- Beijing Normal University (CN)
- University of International Relations (CN)
Publication Details
- Journal
- Acta Psychologica
- Published
- 2025-09-16
- DOI
- https://doi.org/10.1016/j.actpsy.2025.105570
- Primary Topic
- Behavioral Health and Interventions
- Type
- article
- Field-Weighted Citation Impact
- 0.00