Compilation of the Web Page Design Pattern: A Case Study of Private Sports Clubs in Selected Countries

<i>Objective</i>: Websites serve as the showcase for sports clubs, and their optimal design attracts users. Combining two evaluation models with a modern approach offers a unique method for presenting an innovative model. The aim of the present study was to develop a framework for designing the web pages of private sports clubs based on the evaluation and comparative analysis of private sports clubs in Iran, the United Kingdom, Germany, and Spain. <i>Methodology</i>: The research method, in terms of its objective, was applied and descriptive-comparative in nature. The statistical population of this study comprised 80 websites of private sports clubs in Iran, Germany, the United Kingdom, and Spain. To identify the websites of private sports clubs, Google Maps and its advanced settings (selecting the location for the keyword search) were used, along with the keyword “private sports club” in the four countries. Website evaluation was conducted based on the ISO9126-1 model in accordance with the IEEE1061 license. In this evaluation, two models-Web Assessment Index and Web-QEM-were employed. The checklist for the first model (Marincas and Vultur, 2007) includes five main criteria: accessibility, navigability, speed, reliability, and content, assessed on a five-point scale ranging from “very unsuitable” (0-20) to “very suitable” (81-100). The second model (Olsina et al., 1999) consists of four main criteria: usability, functionality, reliability, and efficiency, evaluated on a five-point scale from 0 to 1. In this study, various online and offline software tools were used for the analysis of the criteria. <i>Findings</i>: The results showed that the final ranking of the websites according to both the Web-QEM and Web Assessment Index evaluation methods was, respectively, the United Kingdom, Spain, Germany, and Iran. In the Web-QEM method, the websites of the United Kingdom scored 70.6%, Spain 67.15%, Germany 61.3%, and Iran 47.5% out of 100. In the Web Assessment Index method, the websites of the United Kingdom scored 69.55%, Spain 68.85%, Germany 60.25%, and Iran 42.7% out of 1. In both methods, the websites of private sports clubs in the United Kingdom demonstrated the best status, while those in Iran showed the weakest. <i>Conclusion: </i>Managers of private sports clubs should devote the greatest attention to improving the evaluation standards of their clubs’ websites in order to achieve suitable professional success in their business.