Implications of fit customization in the apparel industry: an analytical study

Purpose Numerous studies have examined technologies and influencing factors related to garment fit to enhance the implementation of fit customization (FC). Nevertheless, achieving optimal fit remains a complex challenge within the apparel industry. This study aims to explore how advanced technologies are used in the implementation of FC in apparel industry, and to identify the key factors influencing fit from the perspective of clothing industry professionals, with the aim of improving customization practices. Design/methodology/approach The current state of FC implementation in Chinese apparel industry is examined through case studies, while in-depth interviews are conducted to explore the factors influencing fit. The collected data are analyzed using qualitative methods. Findings Significant progress has been made in the cutting, stitching and storage stages due to the increasing adoption of intelligent technologies. However, the degree of technological integration in body scanning, pattern-making and fitting varies across companies. Pattern design plays a critical role in determining garment fit. Originality/value It highlights the critical role of body measurements and pattern-making processes in achieving fit. To enhance the implementation of FC, future research directions are proposed.