A STUDY ON CUSTOMER’S SATISFACTION TOWARDS DIGITAL PAYMENT SYSTEM SPECIAL REFERENCE TO UPI TRANSACTIONS

Digital payment now a days commonly used by people of India, considering this an attempt is made to study the satisfaction level of users regarding UPI as digital payment system. For data collection 230 close ended questionnaires was distributed in Sabarkantha district of Gujarat. By convenience sampling technique total 220 questionnaires were utilised for data analysis. By applying percentage analysis, reliability analysis and regression analysis, data were analysed and hypothesis were tested. The result of analysis reveals that amongst four variable, Speed of transaction is considered as solidest forecaster of customer satisfaction. Majority of customers prefers phone pe application on daily basis for UPI transactionof ₹ 1000- ₹ 5000.