LEXICAL INNOVATIONS AS A SIGN OF CHANGING SOCIAL SITUATIONS ORCULTURAL TRENDS

The article discusses the reasons for the formation of neologisms and ways of using them.The emergence of lexical innovations is related to the rapid development of various fields or society's encounter with new realities.Language must undergo changes to keep pace with society.To prevent language change would be to prevent cultural development, which is impossible.The most changing part of the language is the lexical system.As science and technology develop, the lexical system changes dynamically.In the presented article, such changes are studied and highlighted on the basis of a number of examples.