Investment Behaviour of Rural Working Women: A Study with Special Reference to Nagaon District, Assam

This study examines the investment behaviour of rural working women in Nagaon district of Assam, with a focus on their preferences, influencing factors, and awareness levels. Primary data were collected from 150 respondents through a structured questionnaire, and analysis was conducted using percentages and the Chi-square test. Findings reveal that savings accounts are the most preferred investment avenue, followed by insurance and recurring deposits, reflecting a preference for safety and liquidity. Awareness of modern instruments like mutual funds and PPF/NSC remains very low. The study highlights the need for financial literacy and policy measures to promote diversified investments.