STUDENT EXPERIENCE QUALITY IN HIGHER EDUCATION: TRENDS, THEORETICAL FOUNDATIONS, AND DIRECTIONS FOR FUTURE RESEARCH

This research presents a systematic literature review (SLR) on student experience quality (SXQ) in the context of higher education. The review aims to map the trends, methodologies, and theoretical perspectives that shape recent research developments in this area. Following PRISMA guidelines, 44 Scopus-indexed articles were identified and selected through strict inclusion criteria to ensure the quality and relevance of the studies. Findings indicate a shift in research focus from academic outcomes to a more holistic understanding of the student experience, including aspects of psychological safety, engagement, and emotional ties to the institution. Quantitative methods, particularly Structural Equation Modeling (SEM), dominate the research approach, while theoretically, SERVQUAL is the most widely used framework. However, there is a new trend towards experiential learning, customer experience, and quality of life theories. Geographically, research is still dominated by Anglo-Saxon countries, with relatively small contributions from developing countries. The results of this analysis confirm the importance of SXQ as a strategic issue for universities, as it is closely related to student satisfaction, loyalty, and institutional sustainability. The review also identifies a research gap, particularly with regard to qualitative and mixed-method approaches, which provide a better understanding of SXQ.