Transmission of Cultural Values in the Sekura Tradition Between the Baby Boomer and Z Generations in Balik Bukit, West Lampung

This research examines the patterns of cultural value transmission in the Sekura tradition between Baby Boomers and Generation Z in Way Mengaku Village, Balik Bukit District, West Lampung. The research objectives are (1) to identify patterns of value transmission, (2) to describe how Generation Z interprets these values, and (3) to evaluate the extent to which transmission influences value internalization in Generation Z. The study uses a qualitative approach with a case study design; data collection techniques include participant observation, in-depth interviews, and documentation. Data analysis is conducted thru data reduction, data presentation, and conclusion drawing. The results show that the transmission of Sekura values is dominated by vertical (family) and oblique (traditional figures) patterns, while horizontal (peers) and digital platforms play a supporting role. The intensity of involvement—particularly active participation in ritual practices—correlates with a higher level of value internalization; passive involvement tends to result in symbolic and partial understanding. Generation Z interprets traditional values in diverse ways: some internalize core values (mutual cooperation, solidarity, respect for ancestors), while others prioritize esthetic expression and creativity. The findings confirm the need to strengthen the role of families and traditional leaders, as well as develop educational digital strategies and participatory programs to preserve the depth of meaning and sustainability of traditions. Keywords: Transmission of cultural values, Sekura tradition, Generation Z, Baby Boomers, internalization of values