The Transformation of China's International Communication Paradigm in Social Media and Feminism - Taking Overseas Media's Comments on China's National Diplomatic Female Spokespersons as an Example

In the era of deep integration of globalization and digitization, the international communication landscape is undergoing profound changes. The rise of social media has broken the spatial-temporal barriers of traditional communication, while the global spread of feminist discourse is reshaping the gender dimension of power expression. This article takes Chinese female diplomatic spokespersons Hua Chunying and Mao Ning as the research subjects, with relevant reports from The New York Times and The Times between 2020 and 2025 as samples. The research explores the transformation of China's international communication paradigm under the dual influence of social media and feminist discourse, illustrating Chinese female diplomatic spokespersons, by leveraging direct dialogues constructed through social media, dismantle the center-periphery communication rules dominated by western mainstream media. It proves that their practices not only challenge gender stereotypes in international communication but also reconstruct power relations of feminist discourse, providing a practical path for building a new international communication framework of diversity and coexistence.