Improving searchability of products in E-commerce platforms

The booming internet commerce has resulted in an added challenge in the visibility and discovery of products on the internet. The ability to search for searchability is a fundamental key in shaping a purchase decision and conversion rate as well as customer satisfaction. The paper reviews the approaches that can be used in order to improve the searchability of products in five main dimensions: the importance of making products searchable in e-business, the role of product taxonomy and categorization, making use of search engine optimization (SEO), using smart search algorithms and filters, and integrating product page designing and personalization. Each dimension is discussed with literature, industry practice, and emerging technological practices used to prove the dimensions. The research makes it clear that successful searchability may not be only a technical task but, rather, a strategic, user-oriented activity. There are some recommendations that are provided to integrate structured data, semantic search, adaptive taxonomy, and personal user experience in order to make sure the e-commerce platforms retain their competitiveness in terms of the dynamic digital market.