Pedestrian Profiling Based on Road Crossing Decisions in the Presence of Automated Vehicles: The Sorting Hat for Pedestrian Behaviours and Psychological Facets

Automated Vehicles (AVs) are being developed with the aim to reduce the occurrence and severity of Road Traffic Crashes (RTCs). Studies suggest AVs may improve the safety of Vulnerable Road Users (VRUs), particularly on road crossings. However, exposure to novel technology over time may lead to behavioural adaptation. Thus, understanding VRUs’ behavioural intentions towards AVs is crucial for their safe integration into traffic. We investigate four external factors pedestrians consider when crossing a road in front of an AV. An online questionnaire with 281 participants assessed crossing intentions, focusing on road gradient, weather, pedestrian–AV distance, and AV type. Personality traits and self-reported behaviour were measured. Anderson’s experimental protocol revealed all factors significantly influenced crossing decisions. Using hierarchical clustering followed by K-means clustering, the participants were classified into three different profiles: risk-averse, resolute, and indecisive pedestrians. We provide evidence of a strong link between crossing decisions, reported behaviours and psychological facets while interacting with an AV at crossings. Pedestrian profiling allows targeting preventative measures for groups based on unique characteristics, maximising efficiency thereof. Furthermore, pedestrian profiling can inform AV’s driving style to support safer road interactions. This is salient for resolute pedestrians, who take more risks, which may lead to severe RTCs.