Cross-Cultural Analysis of Organizational Commitment and Work Motivation Among Employees in Japan, Thailand, and Vietnam

This study investigates the relationship between sub dimension of organizational commitment (affective commitment, continuance commitment, normative commitment) and work motivation (competition, achievement, cooperation, learning) among employees in Japan, Thailand, and Vietnam. Spearman rank correlation, chi-square test, MANOVA, and structural equation modeling (SEM) were used to clarify the characteristics across countries. The survey results showed that in Japan, continuance commitment influences all motivations. The variables include Market Value Awareness, Career Advancement Aspiration, and Diligence, and the factors include Agentic Behavior, Collaborative Group Consciousness, and Social Success Orientation. In Thailand, normative commitment is related to all motivations, reflecting the cultural tendency to value social harmony and collaboration. The variables include Cooperativeness, Neuroticism, and Self-Confidence, and the factors extracted include proactive Behavior, Career Orientation and Market Adaptability, and Flexible Interpersonal Skills. In Vietnam, both continuance and normative commitment contributed significantly to motivation. Variables such as Optimism and Logical Thinking Ability were identified, and factors such as Success Orientation and Positive Attitude, Anxiety and Behavioral Willingness were identified.