Innovation & Business Development in Sustainability: Zalora Earth Edit

Zalora Earth Edit is a selection of products and brands that offer environmentally friendly benefits. Zalora has eight Earth Edit tags: (1) Organic materials; (2) Responsibly sourced materials; (3) Recycled materials; (4) Lower impact production process; (5) Animal friendly; (6) Organic & natural ingredients; (7) Extended use; and (8) pre-loved. This article aims to provide guidelines for sustainable brands that have not yet been certified, and to offer an overview of these eight sustainable standards acceptable to retailers. The author employs a descriptive-analytical method, utilizing data obtained from Zalora Indonesia's internal records, as well as conducting studies on international certifications for sustainable products. Zalora currently implements six initiatives to attract more brands to sell in the Earth Edit category. The research result is a summary of the Earth Edit Criteria, which serves as the standards for brands wishing to join the initiative. Of all research keywords related to sustainable fashion, Zalora has addressed 15 of them. There are several keywords that Zalora has yet to explore: repair, women-owned initiatives, innovative product design, small quantity production, slow fashion, collaborative consumption, and mono-materiality. Zalora might consider incorporating these as part of an Earth Edit category to enhance accessibility for sellers and customers.