Case History of Applying Business Model Canvas in the Complex Integrated Unconventional Project in the Middle East

Abstract The Lump Sum Turnkey (LSTK) Unconventional Project demands a robust project management team. Utilizing the Business Model Canvas (BMC) to coordinate and align various product lines has demonstrated effectiveness in addressing numerous challenges, particularly those related to the supply chain, throughout the project life cycle. In this discussion, we will examine the components of the Business Model Canvas (BMC) which serve to illustrate how the project management team creates, delivers and captures value. The value proposition of the LSTK Unconventional Project Team is centered on delivering the utmost efficiency and exemplary job execution, with an unwavering commitment to safety for the client. This objective is realized predominantly through the pivotal roles of key resources, key activities, but above all, through strategic partnerships. To sustain the project's longevity, it is imperative to nurture customer relationships, particularly by soliciting feedback regarding service quality and committing to continuous improvement. Business Model Canvas (BMC) proved beneficial at the outset of the project. Ongoing evaluation is crucial to ensure the business model aligns with the value proposition. Notable achievements include a positive trend in the number of jobs completed daily. Client involvement is essential for sustaining the deliverability of the value proposition, with service quality reviews conducted on a quarterly basis. To preserve a favorable margin between revenue and cost structure, adjustments and assessments of key partnerships, key activities, and key resources have been implemented. These changes are aimed at ensuring business continuity while upholding commitment to the customer's value proposition. The Business Model Canvas (BMC) provides a comprehensive and exemplary framework for the organization, ensuring a consistent focus on the process involved in creating, developing, and delivering value to customers It acts as a strategic tool that not only outlines but also reinforces the commitment to value generation and customer satisfaction within the business ecosystem.