Reflexive and iterative thematic analysis (RITA): A design-framework for qualitative research

This paper introduces a design framework to facilitate qualitative research called reflexive and iterative thematic analysis (RITA), which incorporates thematic analysis (TA) as an ongoing, iterative, and reflexive process. The RITA framework proposes a three-stage research process: defining the research concern, conducting the study, and crafting the analytical narrative. It aims to leverage the strengths of TA and to help researchers implement it iteratively. While TA is usually employed during the data analysis phase, data collection itself is not merely a one-time event in RITA but an iterative process, necessitating iterative analysis. RITA takes a constructivist epistemological stance and uses abductive reasoning, emphasising reflexivity as a crucial ingredient in data analysis and interpretation. However, this framework is adaptable, provided that researchers shall strive to establish accurate and appropriate methodological alignment.