âGet away from it allâ or âToo good to be true?â: a qualitative exploration of job advertisements for remote and rural posts
There is evidence from our results that local place-based assets are not always featured as strongly or as visually as they could be in advertisements for remote and rural healthcare jobs. To our knowledge, there has not been a cost-effectiveness analysis of different styles of advertisement and different advertising outlets, and how these impact on outcomes. When so much is spent on repeated and sometimes fruitless advertising, this could be a valuable piece of health economics research to take forward.
Authors
- Rachel Watson (ORCID: https://orcid.org/0000-0002-5162-7503)
- Andrew S. Maclaren (ORCID: https://orcid.org/0000-0001-6185-9167)
- Trudie Dawson
- Verity J Cleland (ORCID: https://orcid.org/0000-0001-8358-3237)
- Alan Denison (ORCID: https://orcid.org/0009-0003-1433-4386)
- Zoë Skea (ORCID: https://orcid.org/0000-0001-7418-2976)
- Rosemary Hollick (ORCID: https://orcid.org/0000-0001-6558-7189)
- Peter Murchie (ORCID: https://orcid.org/0000-0001-9968-5991)
- Skåtun (ORCID: https://orcid.org/0000-0002-6852-587X)
- Louise Locock (ORCID: https://orcid.org/0000-0002-8109-1930)
- Benjamin Tse
- Lorraine Angell (ORCID: https://orcid.org/0009-0006-6564-7464)
- Dobson (ORCID: https://orcid.org/0000-0002-3056-9877)
Institutions
- Nanyang Technological University (SG)
- University of Aberdeen (GB)
- NHS Education for Scotland (GB)
- Yorkshire Cancer Research (GB)
- NHS Grampian (GB)
- Roslin Cells (United Kingdom) (GB)
- Newcastle University (GB)
Publication Details
- Journal
- Rural and Remote Health
- Published
- 2025-09-16
- DOI
- https://doi.org/10.22605/rrh9498
- Primary Topic
- Digital Economy and Work Transformation
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- National Institute for Health and Care Research
- Versus Arthritis
- Health and Social Care Delivery Research