CUSTOMER PERCEPTION AND SATISFACTION TOWARDS DIGITAL BANKING SERVICES IN TIRUCHIRAPPALLI DISTRICT

Digital banking is an important step towards the Digital India campaign and it simplifies the work of customers to get their services on time, conveniently, anywhere and at any time. Digital innovations and government efforts towards Transactions that are anonymous,digital, and devoid of cash are prompting financial institutions to embrace the process of going digital a key element of their strategy, leading nearly all banks to implement ICT for enhancethe standard of banking services. An assessment has been conducted on the quality of banking services provided through evaluating the services offered by various banks.Banking services the digital financial services provide significant convenience, focus on customer needs, enhance service quality, and offercost-effective solutions.More attention must be paid to digital banking security against fraudulent activities as a result of the growing use of mobile services and the internet as a new distribution channel for banking transactions and international trading. Numerous changes have been brought about in practically every aspect of life by the growth and increasing advancement of information and communication technology(ICT).Within the banking sector, it has taken the form of Internet, online, or digital banking, which is currently gaining traction. Digital banking offers numerous advantages that improve customer satisfaction by providing higher quality services while also giving banks a competitive.This study explores how consumers view convenience and their readiness to adopt it in comparison to other competitors. Digital Banking services are assessed and quantified.