INDUSTRIAL AND SUPPLY CHAIN COORDINATION AND SUSTAINABLE DEVELOPMENT IN WESTERN CHINA UNDER THE DIGITAL ECONOMY

With the rapid development of the digital economy, big data, cloud computing, the Internet of Things and artificial intelligence have driven a new round of industrial transformation. In this process, data has gradually become the core driving factor, not only reconfiguring the collaborative mechanism between the industrial chain and the supply chain, but also promoting the sustainable development of the overall operation. This study, based on the background of the development of the digital economy, focuses on the western region of China and explores how regional industrial chains and supply chains can coordinate and interact to achieve sustainable economic development. Starting from the enabling mechanism of the digital economy, this article deeply analyzes the internal logic of the "dual-chain" synergy and its specific impact on regional sustainable development. This article expands the analytical framework of the collaboration between industrial chains and supply chains at the theoretical level and the mechanism of digital economy empowering the linkage and driving sustainable development of industrial chains and supply chains. Further, based on the current development status of industrial chains in the western region and the challenges and current situation faced by the development of the digital economy, corresponding suggestions are put forward. This research further enriches the relevant theories on digital economy and regional sustainable development, providing a reference basis for enhancing the economic and social development level of the western region with the aid of digital technology.