THE EFFECTIVENESS OF THE ARCS LEARNING MODEL IN IMPROVING STUDENT LEARNING OUTCOMES IN ECONOMICS

The ARCS model of learning is designed to improve students' attention, connect the content with their previous learning experiences, enhance their self-esteem, and foster satisfaction during the learning process. This study seeks to assess the impact of the ARCS model on students' academic performance in Economics. The research follows a quantitative approach using a Quasi-Experimental design. The participants included 40 students from Grade XI at SMA Nurul Falaah, split into two groups: an experimental class and a control class. The research tools consist of pretest and posttest assessments, alongside documentation. The findings reveal that: (1) the experimental class had an average score of 80.25%, which was higher than the control class's average of 78.60%; (2) the experimental class achieved a mastery rate of 85%, surpassing the Minimum Completion Criteria (KKM) of 75%; (3) there was a notable improvement in learning outcomes in the experimental class compared to the control class. Statistical analysis shows that the experimental class experienced a greater increase in learning outcomes. In conclusion, the ARCS model proves to be an effective method for enhancing students' learning outcomes in Economics.