When gorgeousness embraces technological ingenuity: future of blockchain-based halal beauty supply chain

Purpose This paper aims to explore the potential of the halal beauty supply chain, driven by the growing demand for halal beauty and cosmetics products. It also examines the evolution and future research trajectory of blockchain-based halal beauty supply chains. Design/methodology/approach This paper uses a unique scoping review approach, complemented by a literature review and data analysis. It also uses bibliometric data analysis to explore the current and future development of blockchain-based halal beauty supply chains. A scoping review technique was chosen because there is limited literature on the integration of blockchain technology in this field. Initially, 290 documents were identified for the research. After removing duplicates based on keywords, titles and abstracts, the number was reduced to 53. Findings The results have revealed several thematic patterns, including halal cosmetics, purchase intention, religiosity, Islamic marketing and the Malaysian research landscape, which dominate knowledge creation in halal blockchain research. This paper introduces a blockchain technology framework designed to enhance the transparency of the halal beauty supply chain. By adopting this framework, halal cosmetic producers and logistics service providers can distinguish themselves from conventional practices that are untraceable, untrusted and opaque, ultimately improving service efficiency and delivery. The findings advocate for moving beyond emerging technologies within the halal industry. Practical implications The demand for beauty products made under halal-certified conditions is growing. This trend is driven by increased awareness among Muslim customers who are likely to make purchases. Consumers are also showing a preference for ethically sourced and halal-certified products, boosting demand in both Muslim-majority countries and non-Muslim markets. Developing nations like Malaysia and Indonesia have the potential to become major producers of halal beauty products for a global customer base. Originality/value This paper addresses a research gap in the literature by offering an in-depth scoping review of past studies on the behavioral analysis of blockchain technology’s role in the halal beauty supply chain. In addition, this study proposes a conceptual framework that underscores the need to move beyond traditional practices and adopt innovative technologies to drive transformation in the halal sector.