Investigation of User Acceptance Mechanisms for Social Check-In and Photo Capture Features in Citywalk-Related Applications with Technology Acceptance Model

In the context of the high development of mobile internet and social media, the social clocking and photographing function of tourism applications has become a key factor to enhance user experience and enhance product competitiveness. Citywalk, as a new way of exploring cities, emphasizes individuality and social interaction by providing a walking experience of the city’s history and culture. This study is based on the Technology Acceptance Model, combined with the Use and Gratification Theory, to systematically explore the core mechanisms that influence user acceptance and continued use of the social check-in and photo-taking function in Citywalk-related applications (app). Firstly, this article analyzes the impact of perceived usefulness and perceived ease of use on user technology adoption through a technology acceptance model. At the same time, the five major needs of use and satisfaction theory (information needs, entertainment needs, social interaction needs, identity confirmation needs, and escapism needs) are introduced as external influencing variables to construct an optimized technology acceptance model. Secondly, based on this theoretical framework, this article proposes relevant research hypotheses and designs a questionnaire for empirical analysis. Reliability analysis, validity analysis, and regression analysis are used to verify the relationship between influencing factors and user behavior. The research results reveal relevant research questions, namely, the core factors influencing users’ use of social check-in and photo-taking functions (RQ1), elucidating the mechanism of technology perception on user satisfaction and willingness to continue using (RQ2), and identifying the acceptance gap between user needs and actual experience in existing feature designs (RQ3). At the same time, this article provides optimization strategies for the Citywalker App (Version 1.0) and similar products to enhance user experience, strengthen social communication effects, and promote market promotion. Ultimately, this study aims to provide theoretical support and practical guidance for the design of tourism social media functions and promote innovative development in related fields.