Comparison of evaluations of employee-oriented csr practices by Polish and German representatives of Generation Z

Purpose:The aim of this article is to compare the evaluations, by Polish and German representatives of generation Z, of selected CSR activities of companies aimed at employees.Design/methodology/approach: The article is theoretical and empirical in nature.The theoretical part presents a review of the literature on the subject in the context of employee benefits proposed by companies as part of the implementation of the CSR concept and their impact on employee attitudes and behaviour in the organisation.The empirical part presents the results of primary research carried out in face-to-face interviews using a questionnaire conducted in 2023-2024 on a group of students from Poland and Germany.Findings: The comparative analysis showed convergence in ratings towards most of the most preferred examples of activities by Generation Z respondents from Poland and Germany.These included: initial training in the organisation, support from experienced employees, flexible working hours, medical care package for the employee and his/her family, organisation and/or funding of on-site training, online training, employee satisfaction survey, provision of work from home.The analysis also made it possible to identify activities with different evaluations.Research limitations/implications: Among the limitations of this research procedure, the limited set of practices included in the prepared questionnaire, created on the basis of an analysis of the social reports of Polish companies only, should be pointed out. Practical implications:The article provides useful lessons for employers who employ or plan to employ Generation Z people.They address the basic recommendation of the need to constantly monitor the needs and expectations of employees and adapt a set of relevant practices. Social implications:The article highlights the importance of the issue of corporate social responsibility and its employee context.It draws attention to the needs and expectations of employees.