LINGUOCOGNITIVE ASPECTS OF INTERACTION BETWEEN HUMANAND A NEUROCHARACTER IN DIGITAL MEDIA

The article presents the results of a tactical and strategic analysis of the “self” presentation of a neurogenerated character in a social network. The use of a presentation tactics, deliberate misleading of the addressee and provocation was revealed. These tactics allow creating and maintaining the intrigue about the nature of the main character of the blog. The desire of the blog authors to meet the requirements of the social network and the communication style of the younger users, the intention to maintain intrigue about the origin of the neurocharacter leads to the publication of small texts, the use of numerous emoticons, colloquial vocabulary, English words and phrases in Spanish texts. The research and systematization of the readers’ comments reveals a high level of interest in the neurocharacter and its creators. The wish to expose the neurocharacter leads to reactive commenting, anxiety about the inability to detect neurocharacters, and worries about the future of humankind.