THE PHENOMENON OF FASCINATING INFLUENCE IN ENGLISH CINEMATIC DISCOURSE

The article reveals the phenomenon of fascination as a means of effect and as a result of impact as well in English cinematic discourse. The fascinating influence is realized within the triple paradigm of illocution, locution, perlocution. The lack of fascination is considered as afascination. The effective perlocutionary effect of fascination provokes in the listener the variety of affect reaction. It is also highlighted the difference between fascination and manipulation. The fascination, aimed at the performing the very interests and intentions of the speaker, transform the fascinating influence into the pure manipulation.