EDUCATIONAL INTERACTION PORTALS AS A FACTOR FOR EFFECTIVE RECRUITMENT IN THE CONTEXT OF DIGITALIZATION

Digitalization has fundamentally transformed the landscape of many industries, including the education system and the labor market. In the transition to a digital economy, educational portals become key elements of educational and professional interaction, facilitating a more connected and adaptive learning environment. They integrate opportunities for online learning, career guidance, and professional development, creating flexible and accessible formats of interaction between job seekers, employers, and educational institutions. Traditional forms of education and recruitment face various challenges in the era of information accessibility and global competition. Digital educational platforms offer solutions to these issues by providing tools for automated recruitment based on processed data and predictive algorithms. These technologies not only increase the efficiency of finding suitable candidates but also significantly reduce the time and resources spent on searching and training by integrating analytics and forecasting into the recruitment process. Despite the obvious advantages, the implementation and use of educational portals are associated with several challenges. These relate to both technological aspects, such as the integration of new solutions, and socio-economic issues, such as adapting technologies to diverse educational and professional contexts. Studying the strengths and weaknesses of existing educational platforms will help identify the most effective practices and methods employed within them and avoid typical pitfalls and drawbacks in developing new solutions. Analyzing successful international and domestic experiences will provide the foundation for creating an educational portal that actively contributes to improving the quality of education and optimizing recruitment processes in the digital age.