Innovative Culture

The innovative culture and the implementation of new digital technologies in the overall operation of enterprises are predictors of their digital transformation process. This paper, based on a study conducted on a convenient sample of 42 technical manufacturing companies in Croatia, examines their awareness and determines their readiness for digital transformation, with particular emphasis on the manufacturing process itself. Accepting the results of related international studies, according to which the Republic of Croatia is placed in the lower part of the readiness scale for business operations in the digital age, the hypothesis was set that Croatian enterprises are insufficiently familiar with the benefits of digital transformation achieved through the development of a digital innovative culture. Based on the analysis of the results, the reasons for the effective semi/unpreparedness of technical manufacturing companies to enter the process of digital transformation are determined, inductive conclusions are drawn, and suggestions for ways to encourage innovative culture are given.