“They are support of institutions”: Skuf as linguocultural type and present-moment keyword

This article offers an analysis of the textual, lexical, and grammatical aspects of the neologisms skuf, skufina, and several related derivatives. It builds upon and refines existing theories in Russian linguistics regarding keywords of the present moment. The study investigates the use of neologisms with the root skuf- in contemporary media texts, focusing on their usage in titles, frequency, expansion of derivational potential, and inclusion in language play. The analysis is based on a corpus of texts drawn from press and online sources. The main characteristics of the linguocultural type skuf, as formed in the collective consciousness of modern society, are identified and described.