The Instrumentalization of Science in Anti-Vaccine Groups on WhatsApp in Brazil

Background: This study explores how scientific research is used by groups opposed to COVID-19 vaccines on WhatsApp in Brazil. While anti-vaccine narratives often present themselves as critical of science, their relationship with scientific literature is more complex and strategic. Analysis: Using thematic and content analyses, we examined how 39 scientific articles and preprints were cited across six WhatsApp groups. Although only one of the referenced studies explicitly opposed vaccination, the majority of the messages framed the cited research in ways that contradicted established scientific consensus. This suggests a pattern of instrumentalization, in which science is selectively and strategically misrepresented to support anti-vaccine beliefs and conspiracy theories. Conclusions and implications: These findings indicate that anti-vaccine groups may not reject science outright but rather distort it to legitimize their views. Understanding how scientific content is manipulated in digital spaces is critical for developing more effective science communication and counter-disinformation strategies.

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Publication Details

Journal
Canadian Journal of Communication
Published
2025-09-01
DOI
https://doi.org/10.3138/cjc-2024-0036
Primary Topic
Misinformation and Its Impacts
Type
article
Field-Weighted Citation Impact
0.00
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article

The Instrumentalization of Science in Anti-Vaccine Groups on WhatsApp in Brazil

Marcelo Alves dos Santos Júnior, Francisco Jadson Silva Maia, Lídia Raquel Herculano Maia, Thaiane Oliveira et al.
Canadian Journal of Communication
Misinformation and Its Impacts
article

The Instrumentalization of Science in Anti-Vaccine Groups on WhatsApp in Brazil

Marcelo Alves dos Santos Júnior, Francisco Jadson Silva Maia, Lídia Raquel Herculano Maia, Thaiane Oliveira, Luisa Massarani
article en

Abstract

Background: This study explores how scientific research is used by groups opposed to COVID-19 vaccines on WhatsApp in Brazil. While anti-vaccine narratives often present themselves as critical of science, their relationship with scientific literature is more complex and strategic. Analysis: Using thematic and content analyses, we examined how 39 scientific articles and preprints were cited across six WhatsApp groups. Although only one of the referenced studies explicitly opposed vaccination, the majority of the messages framed the cited research in ways that contradicted established scientific consensus. This suggests a pattern of instrumentalization, in which science is selectively and strategically misrepresented to support anti-vaccine beliefs and conspiracy theories. Conclusions and implications: These findings indicate that anti-vaccine groups may not reject science outright but rather distort it to legitimize their views. Understanding how scientific content is manipulated in digital spaces is critical for developing more effective science communication and counter-disinformation strategies.

Canadian Journal of CommunicationVol. 50(3)
Universidade Federal Fluminense (BR), Pontifícia Universidade Católica do Rio de Janeiro (BR), Fundação Oswaldo Cruz (BR)
Openalex Percentile: Top 67%
Misinformation and Its Impacts
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