DETERMINANTS OF FINANCIAL ENGINEERING OF AN ENTERPRISE: DIGITAL BUSINESS MANAGEMENT TECHNOLOGIES AND DATA ANALYSIS SYSTEMS IN BUSINESS MODELING

Abstract. This article focuses on digital business management technologies and data analysis systems in business modeling as key determinants of enterprise financial engineering amidst the digital transformation of the economy. Practical applications of NFT technologies are explored as a tool for asset tokenization, optimization of resource management, and enhancement of business investment attractiveness. A proposed trading platform model for NFT transactions illustrates the possibilities of integrating digital assets into the financial and economic activities of an enterprise. The comprehensive utilization of modern digital solutions ensures increased competitiveness, facilitates the implementation of financial engineering strategies, and creates a foundation for sustainable innovative development. Keywords: digital technologies, business management, data analysis systems, business modeling, financial engineering, NFT, tokenization, innovation, enterprise.