Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising

This paper measures the effects of direct-to-consumer advertising for smoking cessation prescription drugs and examines how access barriers moderate these effects.

Authors

Ali Goli (ORCID: https://orcid.org/0000-0001-8312-0945)
Erfan Loghmani (ORCID: https://orcid.org/0000-0002-2789-4230)

Institutions

University of Washington (US)
University of Rochester (US)

Publication Details

Journal: Marketing Science
Published: 2025-09-15
DOI: https://doi.org/10.1287/mksc.2024.0848
Citations: 1
Primary Topic: Pharmaceutical industry and healthcare
Type: article
Field-Weighted Citation Impact: 1.56

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article

Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising

Ali Goli, Erfan Loghmani

Sep 15, 2025

1 citations

Marketing Science

Pharmaceutical industry and healthcare

1.56

article

Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising

Ali Goli, Erfan Loghmani

September 15, 2025article en

1 citations

Abstract

This paper measures the effects of direct-to-consumer advertising for smoking cessation prescription drugs and examines how access barriers moderate these effects.

Marketing ScienceVol. 45(1)

University of Washington (US), University of Rochester (US)

Openalex Percentile: Top 15%

Pharmaceutical industry and healthcare

1.56

DOI Source OpenAlex

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Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising — Ali Goli, Erfan Loghmani · Marketing Science (2025) | TGRS Research Map | TGRS