A Model of Enhancing Innovation and Technology and Competition Systems in the Fuzhou Dragon Boat: An Event Management and Service Quality Perspective

Dragon boat racing is a traditional sports event of the Chinese nation, which perfectly embodies the characteristics of Chinese dragon culture.Large-scale dragon boat races not only have a significant sports impact on the development of the dragon boat industry in Fuzhou but also play an essential role in heritage protection, tourism revitalization, and community cohesion.The research revealed that the scale of dragon boat races is commendable; however, the service business of the events is in a state of chaos, and some have questioned the fairness of the competition and the competition environment.Therefore, through literature review, the author found that large-scale sports events usually operate by applying event management theory and service quality theory, and there are many successful cases, such as multiple Olympic Games, World Cups, and marathons.However, these two theories have not been studied and verified in dragon boat races.Therefore, this study uses event management and service quality theory to explore whether service quality and competition systems can effectively improve the management of dragon boat races with the assistance of innovative technologies.A total of 920 valid questionnaires were collected from relevant personnel of large-scale events in Fuzhou.The data were analyzed using descriptive statistical analysis, reliability analysis, and validity analysis for evaluation.The research found that service quality and competition systems have a positive impact on the keyness of event management, and innovative technologies play a mediating role in the event management process.