NAVIGATING TRANSITION: UNVEILING DRIVERS IN BRAZIL’S CIRCULAR ECONOMY SHIFT

ABSTRACT As consumption grows and natural resources dwindle, it is essential to rethink business models by aligning them with the principles of the circular economy (CE). This study analyzes the key drivers that can guide an effective transition to CE in industry, particularly considering the distinction between the two categories of companies regarding proactiveness in using circular business models (CBMs), if “native” or “adopter” companies. A group decision-making (GDM) model was applied to analyze and compare the opinions of experts focusing on the Brazilian industry. The results suggest that while industry practitioners are more focused on practical and tangible issues, scholars tend to consider a broader range of variables and contexts, thus resulting in distinct interpretations of the drivers. The discrepancies provide valuable insights for business managers, policymakers, and regulatory bodies that support the formulation of more effective and comprehensive strategies to promote a successful shift toward CE in Brazil.