Environmentally specific authentic leadership and green voice behaviour: a dual mediation model

Purpose The purpose of this study is to examine how Environmentally Specific Authentic Leadership (ESAL) promotes green voice behaviour (GVB) among employees through dual mediation of green moral identity (GMI) and green work climate perceptions (GWCP). The research aims to explore the role of ESAL in fostering promotive and prohibitive GVB in organisational settings to enhance sustainability practices in the hospitality sector. Design/methodology/approach Data were collected from 286 employees of three to five-star hotels in Pakistan, using a multi-source, time-lagged survey. Social learning theory was used as the underpinning theory. This study applied structural equation modelling (PLS-SEM) to test hypothesised relationships. Findings This study validates that ESAL has a direct and an indirect influence on GVB through GMI and GWCP. Employees are inspired to embody green identities and perceive supportive green work climates when leaders display authentic eco-conscious values, which, in turn, promote engagement in promotive green initiatives and constructive critiques of eco-destructive practices. Practical implications The results offer actionable solutions for managers to train leaders to establish green work climates and institute these climates so that employees can help the organisation achieve sustainability. Social implications By highlighting the role of leadership in fostering GVB, this study underscores the importance of integrating sustainability into organisational practices, thereby supporting broader environmental and societal goals of raising voices against harmful environmental practices. Originality/value This research contributes to the knowledge of green behaviour in organisations by delineating GVB as a unique construct and by establishing ESAL as its key antecedent. It provides a nuanced view on how leadership can align employee behaviours with organisational sustainability mission, utilising the theoretical lens of social learning theory and informs practical strategies of green management.