Research on Information Support Mechanisms for Flexible Employment Groups in the Digital Communication Ecosystem

With the deep integration of the gig economy and digital technology, flexible employment groups have become a crucial part of China’s labor market, and their survival and development are highly tied to information flow within the digital communication ecosystem. However, these groups face multiple obstacles in information acquisition, identification, and expression, which not only restrict the realization of individual rights and interests but also hinder the standardized development of the gig economy. Combining literature analysis and logical reasoning, this paper first analyzes the information dilemmas faced by flexible employment groups in the digital communication ecosystem, then explores the causes from technical, institutional, and social dimensions, and finally constructs a three-dimensional information support mechanism of technology empowerment-institutional guarantee-social collaboration. It provides theoretical references and practical paths for resolving the information dilemmas of these groups and promoting the high-quality development of the gig economy.